Automation makes tedious or complex tasks easier
Successful products are designed to automate and augment your life. They solve existing problems and change your life for the better.
Consider automatic doors and GPS. Challenges like opening a door with your hands full or finding your way to a new friend’s home are eliminated by automation. We take all of these innovations for granted – and why wouldn’t we? They make our life easy so we can ignore the chores and focus on what is valuable to us.
Augmentation broadens your knowledge or abilities to makes you better.
Many innovations of augmentation are products of the internet and big data. Netflix is beginning to understand our viewing patterns and as a result, can make recommendations to help us find more relevant content. The recommendations aren't just random content or necessarily content that we know exists – the algorithms delivers content that we are more likely to enjoy.
Wikipedia, the encyclopedia of the commons, is one of the most interesting augmentation innovations on the internet. We no longer have to dedicate brain memory to every detail; Wikipedia gives us the freedom (and comfort) in crowdsourced facts. And with this augmentation, the curious problem solvers of the world can now focus on connecting dots. Products can be designed to automatically consider the variables important to us to help us make better decisions.
Atlas is the dominant Punnett child of automation and augmentation.
Our fitness monitor makes workout logging automatic, eliminating the tedious task of recording exercises. It answers the questions “What exercises have I been doing?”, "What is my progress?”, and “What muscles have I ignored?”. This technology does all the heavy lifting.
Our first product augments your fitness intelligence and knowledge. The raw data gathered from our Motion Genome Project is diced, reorganized, and classified. Patterns are found and analyzed to augment your decision making to be personalized and more effective. For example: “In order to reach my goals, how should I exercise today?”, “Does my form increase risk of injury”, and “Which exercises have the best results on others in my demographic?”.
The Atlas fitness monitor automates the tedious chore of workout logging and augments the user with the tools and knowledge to be more.